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Within your Streaming Settings area, you can create "pushes" to various social media accounts. To get to this area you click into Streaming>Settings and you will be in the "Media" area. From there, you can scroll down to "Push Broadcasts" and see options for setting YouTube, Facebook and Custom pushes.
Once you've set-up a connection, you will be able to see this option when setting up an event under the "Launch" tab. This will allow you to push your livestream to these various social media areas with just one set-up.
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